As one of the largest online marketplaces around, Amazon has proven itself to be a place where the modern consumer can find anything and everything they want and need. What’s more, they can have it delivered right to their doorstep in just a few days!
With a staying power that allowed them to easily topple any mall or outlet store, the online retail giant has surpassed household names like Walmart, eBay, and Target thanks to affordable prices, unparalleled convenience, and wide range of products.
If you’re in the business of selling products online, you will inevitably have to deal with Amazon, especially if you’re entering or currently working in larger product markets.
Given the size of Amazon and its market, it’s easy to see that selling products in the digital world is challenging. You have plenty of competitors, and your competition tends to grow in size with each passing day. That’s only natural, given the huge amount of customers they cater to.
Although the high level of competition may scare you or make it hard for you to turn a profit (or just break even), there’s one way to up your game and cover lost ground: Amazon SEO. With this game-changing technique, you can expect above-average returns and profit as long as you employ the right approach and follow its steps to the letter.
Itching to reach your sales goals as fast as possible? Here’s what you should do to get ahead of the competition:
1. Get into the consumer’s mindset and use the right keywords
Compared to Google’s search engine, the room for error with Amazon’s search engine is significantly smaller. Many digital marketers consider the platform’s search engine to be devoid of any kind of mercy or consideration because it will only display your product in users’ search results if the keywords match the search terms word-for-word.
Depending on the type of consumer you’re dealing with, you’ll have to match what they put in the search bar if you want them to find your product. You can make sure this happens by putting those specific keywords in your product description. For example, if a customer puts in “size 9 black leather Italian shoes,” you’ll have to rewrite your product description to include those search terms. You could also include “size 8 9 10 11 12 13 black leather Italian shoes” if you want your listing to have a wider scope.
Amazon search engine handles search results by going straight to the product descriptions. It uses these descriptions to compile a list of the best search results to provide their users with products that match what they’re looking for. Elements such as the description, title, the name of the retailer, the colour, and other product information help the Amazon search engine figure out what it should prioritize and include in the search results. Finding the right keywords that will help your product stand out is easy. All you have to do is run a quick search to find websites that provide keyword statistics. When you find them, search for your product category and descriptors on these websites, and use applications like Google Keyword Planner to help you discover what terms you have to inject into your product description and title to place higher in a user’s search results. Doing this will result in more orders and a bigger profit for you.
Does your customer use colloquial terms to find products? Or do they use professional terms, descriptors, and specific jargon to find the things you sell? These are just two of the questions that will allow you to understand just how your consumers will use the Amazon search engine. Using colloquial terms for your product description will work if it’s what your target audience uses. Formal or technical terms must be included in your product description if your consumers are industry professionals or specific markets who use professional terms, descriptors, and jargon when searching for products using the Amazon search engine.
2. Write with the “niche” mindset
Due to the size of Amazon’s marketplace, general descriptive terms may not do the job. When you approach the keyword research process with a niche mindset, you will be able to narrow down on a number of different keywords consumers may use to find your product or something similar, which can help you optimize your product description to rank higher in more search results.
3. Use bullet points in your descriptions
Once you’ve taken these tips regarding product descriptions into consideration and used them to rank well on the search results, you’ll need to take a look at the effectiveness of your product description. Since it’s limited to 200 words or less, you don’t have the space to write lengthy descriptions for your product.
You’ll have to catch the user’s attention, hold it, and answer all the questions they may think of when they view your listing. Bullet points are the most effective way to get your point across effectively, given the space constraints you’re under. Bullet points will give consumers information that they can easily and quickly digest. Remember – user-friendliness is key! If people see that they can get all the information they need about your product in a jiffy, they’re more likely to choose you as the seller who gets their business.
If you’re looking to optimize your store for Amazon SEO – get in touch with us today! We have extensive experience in driving organic sales through data-driven SEO.