When you look for something to buy on Amazon, what phrases do you usually type into the search box? When most people type a particular set of phrases, that set of phrases is called a ‘keyword.’ If you want your product to be displayed in the relevant Amazon search results, you need to brush up on your keywords.
The only way people will find your products on Amazon is through keywords, which is why you should try the following tips to improve your keyword strengths.
1. Put yourself in your target market’s shoes
Suppose you sell an external hard drive on Amazon. What would your target customers type into Amazon’s search box that will make your listing appear on their search results? You might say, “external hard drive,” but it’s not as simple as that.
Stronger keywords could be “portable usb external hard” or “external hard drive below $50.” Your keywords don’t have to be limited to “hard drive,” and you can try other items they could buy as a substitute or accessory to the product they are looking for.
If you find putting yourself in your customers’ shoes overwhelming, you can try sneaking in the relevant Reddit threads or Facebook groups to see the language they use to describe your type of product.
2. Take note of Amazon’s autocomplete suggestions
Another tool or method which can help you come up with keywords is none other than Amazon’s search box itself. Notice that when you type a letter or try to complete a phrase, Amazon automatically displays suggestions.
This function is called “autocomplete.” It generates suggestions from a pool of terms that most people use to search for things. Thus, you can use the search box to discover suggested phrases related to your product, which you can then use as keywords. But this method needs patience, time, and again, you will have to put yourself in your customers’ shoes. You have to plan how you would systematically find and list down the most potent suggested search phrases one by one.
3. Know your enemy
When you know how your customers will search for your products on Amazon, the next thing you should find out is how they will search for your competitor’s products on Amazon. Your competitors may have used keywords that you didn’t think of. Run a search of your own on Amazon to find your competitors and see what keywords they used for their product title and description.
4. Use your thesaurus
A thesaurus is slightly different from a dictionary in that it already groups words with similar meanings and use given a specific context. You can browse your thesaurus online and offline to find possible synonyms or words related to your product keywords.
For example, “jam” used in bread can be “sandwich spread,” “dressing,” or “filling.” There are also related product keywords that you can think of if you’re selling homemade jams: “butter,” “mayonnaise,” “mustard,” and “jelly.” These keywords, while they may not describe your actual product, could still make your listing appear on search results when someone types these terms into the search box.
5. Try keyword research tools
There are many Amazon keyword research tools that you can use to help your keyword brainstorming process. One of our favorite, most recommended tools is Helium10 (Use voucher code: SELLERSARENA50 to save 50% off your first month!).
Tools like these can help you save time thinking and listing out all the possible keywords that your customers may type into the search box.
Sellers Arena is an Amazon PPC management agency that specializes in delivering conversions for stores – get in touch today to see how we can help.