Amazon is the best platform for selling your products, as it has many features that allow you to connect with the buyer base while ensuring the most positive user experience. However, this doesn’t mean that you can simply post your products on the listing and just let it be, as that won’t help you to make the most of your investment.
The key to being successful on Amazon is understanding how to optimize your listing page. Doing so will help to make your product listing more visible to a wider audience. If you’re looking to start optimizing your Amazon listing page, here are five things that you can’t forget to do:
1. Include Product Titles
Product titles are the most important thing you need to think about, as that’s how those who see it can understand what the product is right away. You need to make sure that the title is both inviting and descriptive at the same time so that you can draw as many people to your listing as possible.
Make sure to include your most relevant keywords in the first 3-5 words following your brand name.
2. Optimize Backend Keywords
You need to make sure that the keywords in the search terms do not exceed 249 bytes, and that your keywords index.
3. Describe Products in Bullet Points
When you’re looking to optimize your listing page, you need to make sure that you make it as descriptive as possible. We suggest you use bullet points that sell to the benefits or better yet, emotion versus technical details. People buy on stories and ultimately you want to convey how the end product will affect or better their lives.
4. Learn More About the Target Demographic
Do your keyword research before launching the listing. This will help you ensure that your keywords are optimized for the demographic group you’re targeting.
5. Include Additional Details
If there are additional details that need to be addressed, you have to include them in the listing. People should be able to know everything they need to know once they have gone over the entire listing information. It’s your job as a seller to provide them with all the data they need.
Further Considerations You Have to Keep in Mind:
Now that you understand the five key ideas of listing optimization, we’ll go into details of what you need to include in your plan:
// Include Additional Information
As mentioned, you need to make sure that all the information about the product is included in the listing, from the benefits and downsides to the long-term values. You should also include data such as the dimension of the product, sizes, use, and more. Make sure that these are always included in the listing data.
// Use Proper Presentation
The photo or video of your product should be of the highest quality possible. It’s imperative that people feel some sort of connection with the product, which is why it’s so crucial that you use high-resolution images and great presentation.
Additionally, your listing should also be both practical, entertaining, and enticing at the same time to make sure that you maximize sales from your ads.
Listed below are two tips to help you choose the right image files:
1. Main Image:
The main image is the key to maximizing conversions, as you need them to ensure that people understand what they’re buying. We recommend that you use a white background and proper lighting for the photos. It’s a good idea to ensure that all of the possible angles are captured so that people understand exactly what you’re selling.
2. Additional images:
For any additional images that you have, you need to make sure that they are distinguishable and provide all the additional information for what the audience needs. A great idea is including infographics, comparisons and lifestyle photos where your product is placed in a real-life setting.
Sellers Arena is an Amazon PPC management agency that specializes in delivering conversions for stores – get in touch today to see how we can help.