As a 3P (3rd Party) Amazon seller, you should be happy that your business is growing and doing relatively well. However, you may find that you are doing everything on your own without having any spare time to relax. The best solution is to hire an extra set of hands, or more specifically, an Amazon agency. Here are some of the main reasons why you should choose to outsource to an Amazon agency:
1. They Know How to Optimize Your Product Page
Due to the rising popularity of the Amazon marketplace, new tools for 3P sellers are constantly made available, including Storefront and EBC. Therefore, it is important that you stay on top of the changes as well as understand how to make use of them. Without knowing how to properly leverage these tools, you may end up harming your business rather than helping it. When looking for someone to help optimize your product page, make sure to ask about their techniques and their plans to optimize your page. They should be able to take the full customer experience into account, including mobile optimization, not simply focusing on schemes and strategies to get keywords indexed.
2. They Can Effectively Manage Your Ad Campaigns
Advertising is undeniably an integral part of promoting products on the Amazon marketplace to gain exposure and increase sales. However, Sponsored Product ads are becoming more competitive than ever, with an average cost per click skyrocketing on all categories. Apart from Sponsored Product ads, there are many available ad platforms that you can leverage, including the relatively new Headline Search Ads. Each of these platforms requires different tricks and strategies, which means that you have to be very strategic in how you go about using these platforms. It should be noted that Amazon advertising requires a weekly review of your ads’ performance. Ads that are being maintained on a weekly basis and have a clear strategy are more likely to perform better than those that have not been managed well.
Advertising is time-consuming work that requires both knowledge and dedication. If you don’t have time on your hands and don’t know how to make it work, you should consider hiring someone who specializes in Amazon advertising for help. Also, make sure that the person you are hiring has real Amazon Sponsored Products experience as well. Watch out for agencies that specialize in other types of PPC advertising claiming to be experts in the Amazon ad market. Be sure to find someone who actually has a track record of successful results with Amazon advertising.
3. They Can Ensure That You Comply With Current Amazon Policies
If you are familiar with Amazon, then you must already know how fast things can change on the platform. Some changes were announced while many others launched quietly. Because of this, it is crucial that you always stay alert and receptive of these changes. If you cannot manage to do so, then it is a good idea to hire someone who can. Not only will this person have to stay up-to-date, but they also have to know how to take advantage of these changes as well. When finding someone to outsource to, make sure that they are aware of Amazon policies and are willing to comply with them. This is very important as the violation of Amazon terms of service can put your account at risk of suspension.
4. They Can Help You Get Started on the Right Foot
There are many things to learn when it comes to being an Amazon seller. You need to know the difference between FBA and SFP, how to deal with seller support, how to do bulk uploads, among other things. Although you can always seek information online to learn more about the marketplace, it will take up a lot of your time. If you are new to the business and do not have the time to learn things from scratch, then it is highly recommended that you hire an Amazon agency to help set up your business. Avoid those who promise a fast track to success on Amazon. While an overnight success may be possible a couple of years ago, things are not as simple now. To become successful, you need a carefully thought-out strategy, smart marketing, and a considerable amount of time.
The Bottom Line
If you decide to hire an Amazon Agency to help manage your business, you should be willing to spend money on advertising, promotions, graphics, and other services that the agency provide. If not, there is nothing much that they can do for you. In sum, an Amazon expert will give the expertise and tools necessary to drive your business to success.
Sellers Arena is an Amazon PPC management agency that specializes in delivering conversions for stores – get in touch today to see how we can help.